Roadmap
What we're working on
Always be available, accessible and accurate
What we've done
- privacy notices
- accessibility audit
- shared ownership pages
- webchat
- trees pages
- contact us page
- allotments page
- rewrite text for landing pages
- planning pages
- Leisure microsite launched
- Safer New Forest microsite launched
- North Solent SMP microsite launched
- Appletree Careline redesign
- use sentence case for headings and page titles
- homepage optimisation
- made links clearer to meet accessibility law
- scoring matrix
Working on now
- style guide
- PDF audit
- tables audit
- adding CTAs to landing page
- design patterns guide
- optimisations (3 per month)
- quick wins - content that needs aligning with new web standards but not an optimisation
- workshop and actions with the Building Control team
Exploring
- information architecture
- content strategy
- agile working
- website font
- review use of forms
- review mapping
- how to present strategies and policies
Support the council's priorities and corporate plan
What we've done
- coronavirus content across the site
- agreed a set of KPIs for the website: accessibility, optimisations, user satisfaction
Working on now
- waste strategy
- replacing forestnet intranet
- supporting cxm project digital phase 2
- continue iterating coronavirus guidance and products to meet the evolving user needs and support our response
Exploring
- how to support recovery for local businesses
- how to measure user satisfaction
Connect insights across newforest.gov.uk to enable joined-up service delivery
What we've done
- monthly data dashboard
- monitor Hotjar, Siteimprove and Google Analytics
- fortnightly data insights meeting with customer services and MI team
- conducted first split test using Google optimize
Working on now
- getting business version of Hotjar to better understand users
- review use of friendly urls
Exploring
- Google Analytics 4
- using core model for top pages
- top tasks analysis
Be aware of new technology and behaviour and how people want to access our information and services
What we've done
- using Hotjar to view and review what users are doing
- in-house training on user testing including webinar with Maria Lorenzo-Dus, User Researcher
- optimised on-site search
Working on now
- review of tools and software
- audit of search terms
Exploring
- SEO audit
- user research plan
Support and engage with the organisation and beyond
What we've done
- content club
- digital leaders conference
- working with Content Design London
- GOSS Slack channel
Working on now
- building relationships with peers
Exploring
- how to reach the wider organisation for example getting involved with inclusion week (end September 21)
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