Storage and Use of Images Privacy Notice

Corporate Graphics at New Forest District Council is committed to protecting and respecting your privacy. For the purpose of the 2018 General Data Protection Regulation, the Data Controller is New Forest District Council, Appletree Court, Beaulieu Road, Lyndhurst, Hampshire SO43 7PA (data.controller@nfdc.gov.uk)

What kind of personal data do we process

Corporate Graphics takes photographs on behalf of New Forest District Council. Photographs of people are considered personal data.  We take these images for a variety of reasons in support of council services, for example, to be used for publicity, or as a record of a public event. Alongside the image we will ask for your consent to how we use your image - as well as your name, email and telephone contact number.     

How we use your data

We use images in a variety of ways. Your image will only be used specifically for the purposes as shown on the photographic consent form you sign when the image/s are taken. Depending on the permissions you have chosen on the consent form, your data (image) could be used on printed publications, digital promotion (social media/video) or press releases.

Your name, telephone and email details are collected in case we need to contact regarding the use of your image.

How we store your data

Images containing personal information (images of people, number plates for example) are stored securely within Corporate Graphics. Your image will be assigned to your consent form that you have completed. Your data will be stored for a maximum of one year, unless agreed otherwise. After that point your image and the associated form information will be deleted unless the image is of historic value or in the public interest it will then be archived.

Why we process your data

We take these images for a variety of reasons in support of council services, for example, to be used for publicity, or as a record of a public event

When and why we share your information

Your image will only be used specifically for the purposes as shown on the photographic consent form you sign when the image/s are taken. Depending on the permissions you have chosen on the consent form, your data (image) could be used on printed publications, digital promotion (social media/video) or press releases.

What are the legal grounds for processing your information

With your consent or for archiving in the public interest.

More information

For further information, plus information on access, portability, withdrawal of consent, correction etc. please see:

Information Rights Policy (PDF, 237 KB)

We work hard to ensure that we only gather information that we need to process your enquiry and deliver the services that you are entitled to in the best way possible. However, if you have any concerns relating to this or your Privacy in general, please or contact one of our team communications@nfdc.gov.uk or email our Data Protection Officer on data.protection@nfdc.gov.uk

For more information on Data Protection in general, or if you wish to make a complaint relating to how your personal data has been used, please contact the Information Commissioner Office:

Website: https://ico.org.uk/
Phone helpline: 0303 123 1113
Email: casework@ico.org.uk