Headings and titles

Use clear, concise, front-loaded headings to make your web content easier for all users to navigate. 

Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, research suggests that you can expect about 90% of your titles to display properly.

1. Use specific, meaningful headings.

2. Front-load headings.

3. Structure your page with headings.

4. Use sentence case for headings and subheadings.

5. Label your headings.

Usability evidence