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The New Forest Shop Doctor Programme

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The purpose of the Shop Doctor programme

The New Forest Shop Doctor programme aims to improve the customer experience in identified town centres throughout the New Forest through a series of Shop Doctor (Mystery Shopper) visits to participating high street businesses. 

The programme helps businesses to identify individual areas of strength and weakness, resulting in a higher quality standard of retail and hospitality provision. This in turn will boost confidence and the award of certificates at the end of the programme provides a source of publicity. 

The 2023 programme will be available to independent retail and hospitality businesses in Hythe, Lyndhurst, New Milton and Barton, as well as Milford on Sea and Brockenhurst. 

What is the Shop Doctor programme

The Shop Doctor programme will be delivered by customer experience firm, Insight6, who have previously run the Shop Doctor programmes on behalf of the Council.

Eighty two businesses from Fordingbridge, Lymington & Pennington, Ringwood & Totton participated in the 2022 New Forest Shop Doctor programme. Participants said of the programme:

'Really useful getting an external insight into how the shop performs'.

'I really appreciate the opportunity to have participated in this, the feedback's really valuable and it's nice to see we are getting things right. It makes me very proud of our business, especially our staff'. 

'Thank you so much for everything, I'm so grateful you've given us this award. It shows hard work pays off'.  

'It is lovely and very rewarding to have received a certificate too. I did take your advice and put our certificate on social media and was thrilled and surprised by the wonderful customer comments'. 

How your business can get involved

There is no cost to businesses to participate in the programme as this is a New Forest District Council sponsored business support initiative.  

There are a limited number of places on the New Forest Shop Doctor programme so businesses shouldn't delay contacting Jim.

To see how we collect and process your personal data in relation to the Shop Doctor programme visit New Forest Shop Doctor 2023 privacy notice

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