We have recently received funding from the Local Government Association to help us tackle a rise in littering in the district, and have launched a litter intervention at the coast.
We have been working with a company specialising in promoting behaviour change called Social Engine SE, to develop a recognisable anti-litter brand that we can use at different locations in the district by using coast and forest themes.
SE have carried out a range of work which has included a large-scale survey, talking to focus groups, and looking at the latest research on why people litter to help us develop the brand 'Look out for the New Forest'. The aim of the messaging with the brand is to encourage people to be responsible for their own rubbish and take it home with them to dispose of safely.
The 'look out litterbug' coastal campaign #crabby will feature billboards at our most popular coastal locations throughout the summer, highlighting the threat that litter poses to marine life.
The billboards will encourage visitors to take their rubbish home, especially if litter bins are full. Visitors who may have come unprepared, will be able to take a free bag from the dispenser on the billboard and use this to take their rubbish home.
The 'look out litterbug' #crabby campaign is a trial and its impact will be monitored to the end of August.
Visitors to the coast can also enter our #crabby selfie competition, displayed on the billboards, giving entrants the opportunity to win £100 by posting a picture of themselves with #crabby to social media.
You can read the full terms and conditions for the selfie competition in the document below.