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Community Matters: our vision and values

Our vision

To secure a vibrant and prosperous New Forest, guided by the people we serve and working in partnership with others to enhance the quality of lives for all by:

  • understanding local needs and creating a balanced, healthy community who feel safe, supported and have access to services
  • protecting the special character of the New Forest and responding pro-actively to environmental challenges
  • working with others to maintain a vibrant local economy that brings opportunities to the area.

Our values

Our values underpin the council's vision and priorities by shaping the way we work.


We understand that our residents and customers are at the centre of what we do.


We respect the contribution of others, and value those who work for the benefit of our community.


We act fairly, openly and with financial responsibility in all that we do.


We use our energy, skills, curiosity and resources to deliver the best sustainable outcomes.


We are passionate about leaving things better than we found them.



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